Why does an iconic brand status elude Indian companies? What can we do to change it? Outlook Business editor N Mahalakshmi finds out from an elite panel including Britannia Industries' Varun Berry, Coffee Day Group's VG Siddhartha, Amul's RS Sodhi, M&M's Pawan Goenka, SBI's Arundhati Bhattacharya and Hiranandani Group's Niranjan Hiranandani.
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